Mobile SEO is the practice of optimizing a mobile site so that it ranks highly in search engines but is also aligned to the user experience of someone using a handheld device.

BrightEdge has published an in-depth article on Mobile SEO, explaining why it’s important and how to optimize your website in 2022.

Andrew Riker says, “We’ve compiled this mobile SEO optimization checklist, which will ensure that your site is mobile-friendly and has the best possible chances of ranking.

A solution like BrightEdge can automatically monitor these optimization factors and alert you when key insights arise or need attention. Consider implementing an automated solution if you don’t already rely on one.

  1. Mobile and tablet responsive design: Your website should employ a responsive structure and layout that fits the screen size of mobile devices and tablets. A responsive design will display equally well both horizontally and vertically. If you are a BrightEdge customer, ContentIQ or BrightEdge Instant can help you assess how your site will render and load on both desktop and mobile environments.
  2. PageSpeed Insights: Run mobile pages through PageSpeed Insights and implement changes. Speed is particularly important for mobile sites because connectivity via cellular networks is often limited. Minification and browser caching should be priorities. BrightEdge customers can also bulk test pages for page speed via Instant and correlate its impact on rankings for targeted keywords via SearchIQ.”

Mobile SEO: Why It’s Important and How to Optimize Your Site in 2022

BrightEdge

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