Kevin Indig Shares Five Examples of Product-led SEO
Kevin Indig has published an article highlighting five examples of product-led SEO and how they are different from each other.
He says, “Originally coined by Eli Schwartz and his book of the same name, Product-led SEO is an aggregator strategy, and there different types. Some companies achieve this with user-generated content, others with integrations or apps. In this post, I highlight five different examples and types of product-led SEO.
Examples of product-led SEO
Figma – UGC
Design tool Figma is an archetypal example for aggregators that drive product-led SEO through user-generated content (UGC). The scaling mechanism for Figma is the community, where users can upload and sell templates for all sorts of use cases like mobile app design or GUI templates.
As you can see in the screenshot below, the /community directory has taken over landing pages and even the templates section on figma.com. UGC growth loops tend to scale better than a programmatic landing page strategy but come with indexing and spam challenges.”
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