Keyword difficulty is a metric used to determine how difficult it is to rank for a keyword. Assessing keyword difficulty can help you determine whether or not it’s worth your time and money to either.

Practical E-commerce contributor Ann Smarty has published an article featuring useful tips on assessing keyword difficulty,

She says, “Identifying keywords for organic search rankings is easier now than a decade ago owing to advanced tools. A key factor in choosing a keyword is competition — the number and quality of sites already ranking for that term.

How can we know if a keyword is worth the effort?

I’ll address that question in this post.

Keyword Difficulty

All leading search-engine-optimization platforms offer a competition metric — a method of filtering keyword lists according to the difficulty of ranking on page 1 of Google.”

SEO: How to Assess Keyword Difficulty

Practical E-commerce
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