Off-page SEO refers to all SEO tactics that don’t involve updating or publishing content to your website.

Search Engine Journal has published ‘Off-Page SEO: An In-Depth Guide’ sharing some actionable strategies that show how to succeed online with it.

Roger Montti says, “Off-page SEO matters because a website lacking citations from other sites resembles a site that’s not worth crawling and indexing.

Because off-page ranking factors, like links, measure how important a site is, failure to attain any links may very well contribute to stagnant search traffic.

It’s not unlike having a car with no gas.

The most accurate description of what makes off-page SEO important is that it provides forward momentum to a site by helping it rank higher for more keyword phrases.”

Off-Page SEO: An In-Depth Guide

Search Engine Journal

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