Guide to Writing Useful Content by Page and Article Type [Guide]
Quality and useful content helps you stay close to your audience and continue to grow your business.
Adam Riemer has published ‘A Guide to Writing Useful Content by Page and Article Type’ sharing some useful tips create useful content.
He says, “Below you’ll find what we do internally for our clients and partners by page type:
- Comparison content
- Questions as a topic
- Product or service pages
- Category and collection pages (ecommerce and blogging)
- How to content
- Review content
Before I jump into the guidelines by page type, here is a list that applies to every page type:
- Avoid generic statements, especially ones the reader already knows.
- If they’re on a page to buy a camera lens, you don’t have to tell them camera lenses are used to take photos in the opening or that there are hundreds to choose from.
- Do not over-optimize and include elements just because there is a chance you can get traffic. Always include it because it benefits the visitor.”
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