A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan so that goals may be achieved.

HubSpot contributor Rebecca Riserbato has shared five steps to create an outstanding marketing plan.

She says, “Marketing plans can get quite granular to reflect the industry you’re in, whether you’re selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes:

1. Business Summary

marketing plan business summary templateIn a marketing plan, your Business Summary is exactly what it sounds like: a summary of the organization. This includes:

  • The company name
  • Where it’s headquartered
  • Its mission statement.”

5 Steps to Create an Outstanding Marketing Plan [Free Templates]

HubSpot

Sharing is caring