Everything You Need to Know about Keyword Intent
Keyword intent is a notion of the type of result people expect to find when they use search engines.
Wiz SEO Hub contributor Marcus Tober has published an article explaining what you need to know about how customers search.
He says, “These categorizations help site owners and SEOs structure their content strategies so they can better serve users up and down the buying funnel (shown below).
If someone uses an informational term, for instance, they are more likely to be at the “awareness” end of the funnel, whereas a transactional term may indicate they are ready to convert. Navigational and commercial terms (also referred to as “purchase research” in the image above) might mean that they are somewhere in the middle.”Keyword intent: What you need to know about how customers search
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