Google Ads & Commerce Blog Scott Herman has published an article on simplifying measurement with the Google tag.

He says, “Measurement is the bedrock of digital advertising. Accurate measurement relies on robust tagging to help you reach people who have visited your website or app. It also serves as the foundation of a privacy-centric measurement strategy revolving around information people agree to share with you, so-called consented, first party and modeled data. It’s critical that advertisers have durable, sitewide tagging in place as legacy identifiers such as third-party cookies are phased out. Tagging will help you strengthen user privacy, keep up with rapidly changing regulations and continue measuring performance and modeling insights.

Evolving with your measurement needs

To help you keep pace with industry changes, we’ve centralized our tagging solutions with Google Tag Manager, an enterprise tag management system, and the global site tag (gtag.js), which lets advertisers send event data to Google Analytics, Google Ads and Google Marketing Platform. But we’ve heard from you that tagging is still cumbersome.”

Simplifying measurement with the Google tag

Google Ads & Commerce Blog
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