The Pulse on Professional Video: 2022 Trends Report [Report]
Video remains at the heart of your marketing. With multiple channels being used, one of the most common marketing formats is video content.
Digital Marketing Depot has published ‘The Pulse on Professional Video: 2022 Trends Report’ featuring major video marketing trends for 2022.
The DMD team says, “Download this video trends report to see all the findings, including:
- Professionally produced video is in urgent need of modernization. Technology is severely underutilized in the video process, with 59% of businesses solely relying on people resources to create and update video. In a tech-first world where every person has become a content creator, it’s shocking that professionals are relying on decades-old processes.
- Video comprises a significant portion of budgets, and yet, it’s still too costly to do more with video. For the majority of businesses already professionally producing video, they are dedicating nearly one-third (31%) of their budget to it, on average. Despite this high spending on video production, the research also found that companies identify cost as the number one barrier to personalizing, updating and doing more with video overall.
- Video personalization is not yet the norm, but will be soon.55% of businesses do not personalize videos, but the tipping point is fast approaching, spurred by creatives who are 47% more likely than marketers to be doing one-to-one personalization in video.”
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