Ultimate Guide to Search Engine Marketing (SEM) In 2022 [Guide]
Search engine marketing is the practice of improving how customers find your product or service on a search engine through paid advertising.
Forbes contributors Leeron Hoory and Kelly Main have published ‘The Ultimate Guide to Search Engine Marketing (SEM) In 2022’.
They say, “As search engines are becoming the primary way people find products, a strong search engine marketing strategy is becoming even more essential for a business’s success.
SEM is used by small, medium and enterprise businesses to get in front of potential customers at the exact time they are looking for the product or service you offer. It’s also a nonintrusive form of advertising as a potential customer is actively searching for similar services you provide. SEM is also cost-efficient for advertisers because they only pay each time someone clicks on their ad (this is often called pay-per-click, or PPC, in online marketing).
Who Should Use SEM?
Anyone with a product they want to sell online can benefit from SEM. Plus, these campaigns are easy to target and measure.”
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