Four Ways Video Marketing Strengthens SEO
A successful SEO strategy can be built with a blend of several elements. Video content can be one of them.
Search Engine Watch contributor Ann Smarty has published an article featuring four ways video marketing can help you improve your SEO strategy.
She says, “Well, we don’t know everything about Google’s ranking signals, so we cannot be sure if there’s a direct factor there. Whether Google “likes” pages with videos on them more than pages without videos remains a secret.
But there are more indirect SEO benefits that are contributing here:
1. SERP real estate
Videos are taking a lot of real estate within Google’s search result pages, both on mobile and desktop. Google uses so-called “video carousels” to display related videos for many search queries.
In fact, on a mobile device, a video carousel takes the whole screen, and for many search queries it takes quite some time to scroll past.”
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