Email marketing is one of the most effective forms of marketing. It helps you stay in touch with your audience and present relevant offers.

However, we should give the liberty of receiving or not receiving our emails to the people.

Read Content Marketing Institute’s latest article on why we need an unsubscribe strategy in email marketing.

Ann Gynn says, “Email providers are increasingly making it easier for their customers to stop receiving your newsletters and other subscriber emails. In Gmail, when a subscriber hasn’t opened any email from the sender after 30 days, a notice pops up asking them if they want to unsubscribe.Unsubscribes usually help with open rates. It’s simple math. If 250 of your 1,000 subscribers open an email, the open rate is 25%. Let’s say 100 subscribers opt out through the automated prompt. Now, if 250 of your 900 subscribers open the email, your open rate is 27.7%.

If you focus only on the total subscriber count, an unsubscribe isn’t a good thing. But it’s a bad move anyway if the subscriber count is the only metric that matters. The number of subscribers alone is little more than a vanity metric. Open and click-through rates are better indicators of how subscribers use the content.”

Email Marketing: Why You Need an Unsubscribe Strategy

Content Marketing Institute
Sharing is caring