An international SEO strategy is a combination of the policies, processes, and practices that your brand uses to optimize search content for other countries.

Ahrefs contributor Jamie Grant has published a step-by-step guide ‘How to Implement an International SEO Strategy’.

He says, “In this guide, I’ll break down the process and walk you through it step by step.

Step 1. Know your markets

Many of you will know which markets you intend to target. This is often determined by non-SEO factors such as the ability to operate in specific markets.

Despite this, it’s worth understanding which markets hold the strongest potential for your business. Your business may:

  • Naturally decide to serve this market in future.
  • Be missing out on a market with huge search demand.
  • Be missing out on a market with low search competition.

You can get a rough idea of the markets with search potential by entering competitors into Ahrefs’ Site Explorer. Just check the graph that shows traffic share by country.”

How to Implement an International SEO Strategy (Step-by-Step Guide)

Ahrefs

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