Getting More Customers Using AI
AI marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. AI is often used in marketing efforts where speed is essential.
MarketingProfs contributor Latane Conant has published an article featuring four ways AI can win you more customers.
She says, “Here are four ways AI applied to Big Data in the revenue process can help businesses win more customers—no advanced technology degree required.
1. Surface new prospects to reinvigorate pipeline
Most buying behavior happens anonymously, in what’s been coined the Dark Funnel—a digital realm filled with rich data about prospects and customers that we can’t access without today’s technology.
As buyers conduct their research on various devices, through different channels, and in disparate locations, they leave behind a digital trail of crumbs. If we don’t have a way of picking up those crumbs, we’re missing out on tons of prospects who are interested in exactly what we are offering.
Big Data solutions driven by AI make it possible for marketers to gather those heaps of breadcrumbs and match them to the accounts they’re coming from.”
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