A PPC guide to privacy-focused audience targeting [Guide]
Search Engine Land has published ‘A PPC guide to privacy-focused audience targeting’. This guide offers some useful advice on improving PPC marketing.
Joseph Kerschbaum says, “PPC campaign managers have had tight control over their account management, data insights, and optimization tactics for almost two decades. But everything is changing.
Query data is already scarce, keyword match types are blending into an amalgam of broad match, and signal loss continues to impact performance data and audience management.
With campaign types such as Performance Max and the lack of visibility into performance, PPC managers need to utilize every available targeting and optimization tool in their arsenal.
Dedicated audience strategies can provide additional control and specified targeting that delivers results. In my previous article, we reviewed the benefits of a well-defined audience strategy.”
Comments are closed.
