Writing a Brief Content Marketing Strategy

Writing a content marketing strategy takes time. And it’s a question whether the time invested will pay off.

Content Marketing Institute contributor  Ann Gynn has shared a six-step process to write a 1-page content marketing strategy.

She says, “Let’s walk through six steps to create your one-page content marketing strategy. But first, review your business’ operational objectives and goals. Your content marketing program won’t be successful if it doesn’t align with what your organization wants to achieve.

Step 1: Set the content marketing objective

Knowing what your business executives want to achieve, consider how content marketing will help. At this point, you’re looking for a general content marketing objective, not specific tactics or topics.

Example

For this exercise, I’ll use the faux Chickadee Credit Union as the organization creating a one-page content marketing strategy. The credit union is a member-based organization that offers services similar to banks in its community.”

How To Write a 1-Page Content Marketing Strategy: 6 Easy-to-Follow Steps