The Ongoing Evolution of Link Building [Guide]
Link building is a search engine optimization (SEO) strategy that focuses on building inbound links to pages on your website.
Semrush has published a new guide ‘The Ongoing Evolution of Link Building’ explaining how link building continues to change.
The guide covers the following:
- What Is Link Building?
- The Origins of Link Building
- Link Building in the 21st Century
- How To Easily Build Valuable Backlinks Today .
Brian Moseley says, “Link building as a practice has been around almost as long as SEO itself. Some of the earliest iterations of link building started as far back as 1995. But, like most things you’ll find in the natural world, link building has gone through multiple evolutions—some more perplexing than others.
The Origins of Link Building
Not all link building was created equally. Some iterations of the practice were nefarious and shady in ways that would never pass Google’s rigorous standards today.
Other versions of the strategy, while aboveboard, were tedious and time-consuming to execute. Fortunately, today you have a much easier way to gain mentions across the web, which we will get to later on. For now, let’s take a fond look back to see how far we have come.”
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