Content Marketing Best Practice Guide [Report]
Content plays a very important role in your marketing strategy, supporting business objectives at every stage of the purchase funnel.
Econsultancy has published ‘Content Marketing Best Practice Guide’ explaining content marketing best practices.
The Econsultancy team says, “This report outlines the business case for content marketing and provides best practice guidance on how content can serve customers at every stage of the purchase funnel. It covers:
- The customer journey: Content marketing can fulfil a range of marketing objectives throughout the customer journey. How can brands use content to attract prospects and move them down the funnel?
- Content formats: Different formats lend themselves to different parts of the funnel. What are the most effective, and what are the golden rules for making content stand out?
- Content channels: How can brands use and combine owned, earned and paid channels to distribute and amplify content?”
Comments are closed.
