Copyblogger’s Five Master Copywriter Secrets
Copywriting is a creative and challenging job. It requires a great grip over the language and an ability to add the element of persuasiveness in your writing.
Copyblogger contributor Sonia Simone has shared five master copywriter secrets in her latest article.
She says, “These five pro copywriter secrets are simple, but powerful enough to immediately transform your digital business.
1. Persuasive writing needs a strong call to action
The advice to “always ask them” has been turned into a heroic-sounding marketing term called the call to action, as if trumpets were sounding and prospects were marching off to war just because you inserted a couple of words at the end of your copy.
The term might sound a little bombastic.
But the fact is, once you’ve gained your reader’s attention (with great headline writing and a strong blog post introduction) and presented all of the benefits she’ll get by taking the action you want, you still have one more hoop to jump through.”
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