Social media is an integral part of any marketing strategy today. To achieve desired results, we should add more context to our social media content.

Search Engine Journal contributor Casie Gillette has shared three ways to incorporate more context in social media content.

She says, “The great thing is marketers and brands alike can accomplish this through imagery, expanded updates, videos, formatting, and more. So now, let’s dive in.

1. Go Beyond the Headline

It’s simple: Copy the post title and throw it into a social update. Easy enough, right?

The problem with this is it can be so dull! In most cases, it doesn’t sell the post and certainly doesn’t encourage people to click.

Instead of just sharing the headline, consider the following:

Quotes

Use callouts in your update, whether it’s a quote shared within the piece or a sentence that captured your attention.”

How To Incorporate More Context in Your Social Media Content

Search Engine Journal

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