A Beginner’s Guide to How Google Ads Work [Guide]
MarketingProfs has published ‘A Beginner’s Guide to How Google Ads Work’ explaining how Google Ads work.
Lisa Sampson says, “Google Ads works the same way as an auction would. If you’re looking to use Google for your advertising, then you need to understand that cost per click (CPC) is the amount you pay for a click on your ad. The higher your bid, the higher your ad’s chance of being seen—which in return increases your potential for sales and conversions.
Five Musts for Beginners Who Use Google Ads
1. Keyword Research
The goal is to attract the right type of audience for your ad, so it’s vital that you already know who your audiences are and what they’re looking for.
There are some fantastic keyword research tools on the market so you can figure out exactly what your target audience is searching for.”
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