Five Reasons You Shouldn’t Be Worried about Google’s Helpful Content Update
Google has started to roll out the new helpful content update. It targets websites that have a relatively high amount of unsatisfying or unhelpful content, where the content is written for search engines first.
seoClarity contributor Mitul Gandhi has shared five reasons why you shouldn’t be worried about it.
He says, “Google has provided the basics of what this update is about, but SEOs may still wonder what all that means.
Here are 5 key takeaways from what Google said, and reasons why you shouldn’t (or should) worry.
#1. Auto-Generated Content
The challenge of scaling content generation has existed long before new technologies like OpenAi’s GPT-3 (content created from an AI to mirror human-created copy) burst on the scene a couple of years ago with the promise to make it faster and more cost efficient.
Many SEO teams and SEO tools flocked to leverage it as a way to build content at scale.”
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