Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space.

Search Engine Journal contributor Brooke Osmundson has published an article explaining programmatic advertising and how it works.

She says, “Automated technology has made significant strides throughout the years.

There are many types of programmatic platforms.

The three main types of platforms are:

  • Sell-side platform. Also known as a “supply-side platform,” this platform allows publishers to sell their ad impressions to advertisers in real time. This platform encompasses both DSPs and ad exchanges.
  • Demand-side platform. This platform allows advertisers to purchase ad inventory across multiple platforms at once.”

What Is Programmatic Advertising? How Does It Work?

Search Engine Journal

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