MOZ Shares Keyword Research Tips
Keyword research is the process by which you research popular search terms people type into search engines like Google.
MOZ contributor Tom Capper has published an article featuring some useful tips on keyword research.
He says, “There are three main ways I think we’re turning what should be an involved piece of strategic thinking into tedium. I’ll cover them below, along with what to focus on instead.
Quantity vs. quality
If you hit up your favorite search engine and look for some guides on how to conduct keyword research, you’ll find that a common theme is to start by amassing the most exhaustive list of potential keywords possible. If you run out of rows in Excel, or cells in Google Sheets, that is seemingly a badge of honor.
Perhaps you’ll use tools like keyword multipliers, Google Search Console, and GA Site Search to add as many obscure variants of your target keywords as you can find.”
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