Ways to Improve Email Newsletters
With email newsletters, you can continue to build your following and grow your business.
MarketingProfs contributor Chad S. White has shared nine best practices to improve email newsletters.
He says, “To get a read on the latest newsletter trends, I spoke with our creative services and B2B teams here at Oracle Marketing Consulting about what they were doing when they overhauled our clients’ newsletters.
Here are their top recommendations. Consider these your guide to the new best-practices for email newsletters.
1. Use single-column layouts
Although a two-column layout allows you to get more content on a page, those emails are hard to read, especially on mobile. Content in a single column is easier on the eyes, easier to scroll through, and easier to make mobile-friendly.
2. Adopt modular email architecture
Using a flexible modular build system rather than a rigid template for every kind of email you send typically reduces email-build times for our clients 25-40%. But a modular system also makes A/B testing, template maintenance, and personalization easier.”
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