Your customer data flows faster each day, which is why collecting, organizing, and doing something meaningful with it is just good business.

MarTech is hosting a webinar ‘ How to Decide to Build or Buy: A Customer Data Management Checklist’ on Thursday, September 22, 2022.

The MarTech team says, “The thing is, what’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help you narrow down what’s best for your business. Acquia, Bounteous, and Appnovation will show you:

  • How a single source for customer data storage can mitigate risk and optimize customer experience
  • How central data governance will help your customer data strategy once the almighty Google takes away cookies
  • The comprehensive CDP build-or-buy checklist + CDP must-haves for your budget
  • First-party data management that keeps your customers’ data safe and your business booming.”

How to Decide to Build or Buy: A Customer Data Management Checklist

MarTech

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