The deprecation of third-party cookies is fundamentally changing how brands acquire new customers while bringing new levels of urgency to retaining and growing existing customer relationships.

Search Engine Land is hosting a webinar ‘Harness Your First-Party Data for Customer Acquisition & Conversion’ on Tuesday, September 13, 2022.

The SEL team says, “Join us as ActionIQ and Hearst’s VP of Acquisition & Conversion discuss how Hearst is unlocking value by leveraging its first-party data to drive conversion across both subscriber and eCommerce products.

You’ll learn:

  • How Hearst maximizes the power of audience intelligence and consumer insights to drive subscriber growth
  • Tools and technology that enable the growth and activation of first-party customer data to improve content and commerce experiences
  • Strategies to drive effective targeting and increase conversion”

Harness Your First-Party Data for Customer Acquisition & Conversion

Search Engine Land

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