Five Steps to Build Successful Content Pillars
A content pillar is a comprehensive article or series of articles used as the foundation for other smaller, more digestible pieces of content. Content pillars may also be referred to as content cornerstones.
Ahrefs contributor Si Quan Ong has shared five steps to help you build successful content pillars.
He says, “Follow the steps below to create content pillars for your website.
1. Find the main topic to create a content pillar around
Grab a seat, a pen and paper (or laptop), then brainstorm ideas for content pillars. If you’re familiar with the niche, many topics should come to mind.
For example, I’ve been breakdancing for the past 10 years, and I can think of plenty of topics for pillar pages (e.g., types of power moves, must-know footwork steps, and more).
Alternatively, you can also use Ahrefs’ Keywords Explorer to find ideas. Just enter a broad term related to your niche and go to the Matching terms report.”
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