Five Steps to Create Rewarding Video Content
Video is the lifeblood of today’s marketing. It helps you make your marketing more persuasive.
Social Media Examiner has published an article featuring five steps to easily batch videos for reels, shorts, and TikTok.
Anna Sonnenberg says, “When you map out a content creation workflow, you can publish short-form video efficiently while optimizing for each channel.
#1: How to Create a Short-Form Video Workflow
Follow the steps below to map out a short-form video workflow for your team. In many cases, you can create a single piece of content that you can easily repurpose across channels.
Know Your Social Channels’ Video Specs
Start by making a list of the social media channels on which you plan to publish short-form content. Then divide the list into two groups.
Channels like Instagram, TikTok, and YouTube are optimized for 9:16 full-screen videos. Each of these channels has its own immersive, full-screen video feed that supports interactive features, effects, and music. If you choose the right starting point, you can easily create a single video and optimize it for each of these three channels.”
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