Digital Mantis, Inc. contributor David Vanhee has published an article sharing five steps to downgrade Google Analytics 4.

He says, “Downgrading Google Analytics 4 to Universal Analytics takes 5 steps only. If you don’t have time to learn GA4, this is a suitable solution. But please be aware that saving time now will cost you more in the long run…

  1. You can easily downgrade GA4 to GA3.
  2. Doing so puts your organization or your customizers and business at risk.
  3. The safest way is to use UA and GA4 in parallel.

If you want to switch back to Universal Analytics, you need to create a new Google Analytics property. The 5 steps below show you how to downgrade to the old GA version.

Step 1: Create a new Property as Administrator

In the left corner of your GA account, click on the clog to open the Admin panel.

Then click in the second column on Create Property.”

How To Downgrade Google Analytics 4?

Digital Mantis, Inc.

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