Six Link Building Myths and Misconceptions

Link building helps your business increase its visibility to potential customers. It is an essential element considered by search engines.

Wix SEO Hub contributor Debbie Chew has published an article featuring six myths and misconceptions about link building. 

She says, “Link building is the most misunderstood of the three pillars of SEO (the other two pillars being content and technical), which means it’s often overlooked as an opportunity to get more value from your content. In this article, I’ll address some of the most common myths and misconceptions about link building, including:

• You don’t need to build links

• Link building = spam

• Link building is as simple as paying for links

• DA/DR are the only metrics to look at when link prospecting

• Link building is the same as digital PR

• It’s bad to build links too quickly

01. You don’t need to build links

This is the link building myth I see the most often. It exists because of the notion that if you write good content, links will naturally start flowing in.”

The truth about link building for SMBs: 6 myths and misconceptions