CTA stands for call-to-action, which is a signal or prompt to a user to perform a desired action. The action the user is encouraged to take typically aligns with the business or strategic goals of the brand or website and often is considered the next logical step of the user journey.

Wix SEO Hub contributor Lazarina Stoy has published ‘A beginner’s guide to CTAs: How to choose the right CTA for your business goals’.

 

A beginner’s guide to CTAs: How to choose the right CTA for your business goals

Wix SEO Hub

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