Communication is a two-way process. While sending your message, you need to consider the state of mind of your receivers. This alertness can help you achieve your business goals.

Content Marketing Institute contributor Kim Moutsos has shared 10 hated marketing and business expressions you should avoid.

She says, “Ok, you guys*, get your scorecards ready.

You might have read our list of the most despised industry jargon, buzzwords, and clichés a couple of months ago. Once that article went live, some of its contributors confessed to using words other contributors revile. (Check out the comments on this LinkedIn post for proof.)

Activation

I wish “activation” would die and never come back. Who talks like this? Other than businesspeople who never talked to their customers about their needs. Do customers say, “If only this were activated …”? Nope.”

Kathy Klotz-Guest, founder, Keeping it Human

I wish activation would die and never come back. Who talks like this? Do customers say, If only this were activated? Nope, says #CMWorld speaker @kathyklotzguest via @CMIContent.”

10 Hated Marketing and Business Expressions: Catch Us If You Can

Content Marketing Institute
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