MarketingProfs Shares Webinar Invitations Examples and Best-Practices
Attracting active participants to the webinars you host – is a challenge. You can do it with proper promotional campaigns.
MarketingProfs contributor Robert Strobl has published an article featuring useful webinar invitations examples and best-practices.
He says, “Webinars are powerful communication and promotional tools—perhaps the most effective method for effectively promoting a message to a target audience. No other method is more engaging, further-reaching, or as cost effective to set up.
Webinar invitations should answer the questions of what, where, who, and why, usually in that order.
1. What
“This is an invitation to [your company]’s webinar about [X].”
Immediately, the invitation should identify itself, usually in the title of the email invitation. It’s the main filter. If the invites are going out to the right people, then there will be people interested enough in the topic to at least open the email. More important, people who are not interested in the topic of the webinar won’t open the email.
From that point on, it’s safe to assume that the person who opens the email is a good lead. That’s why it is important to write this part as plainly as possible and not trick people into opening the email with a catchy headline.”
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