Should Content Marketers View Web3 as More Than the Internet’s Next Version? [Answered]
Web3 is an idea for a new iteration of the World Wide Web which incorporates concepts such as decentralization, blockchain technologies, and token-based economics.
Content Marketing Institute contributor Ann Gynn has published an article explaining how content marketers treat this new version of the Internet.
She says, “On the Web3 spectrum, marketers’ interest usually falls on one end or the other.
For one group, you see the term and your eyes glaze over. For the other group, your eyes open wide and your mind starts racing.
No matter where on the Web3 spectrum you fall, take the next few minutes to read 10 Web3 thoughts from some of the experts speaking at Content Marketing World. You’ll see that they run the gamut of thought, too.
1. Take a breath
No. 1: Don’t panic about Web3. You’re not missing out on anything yet. Web3, cryptocurrencies, blockchain, and NFTs are all in their gestation phase. That means we know the technology might provide value in the future; we’re just unsure exactly how it will reliably provide value to us as marketers.”
Should Content Marketers View Web3 as More Than the Internet’s Next Version?
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