Unbounce has published a new report ‘The State of AI Marketing for Small Business’.

The Unbounce team says, “Small businesses don’t trust artificial intelligence. They’re struggling to understand what AI is, how to apply it to their marketing, and whether or not it’s worth their time to adopt AI tools. They think AI is too expensive—reserved for big businesses with even bigger budgets. And they’re naturally wary of dropping the ball by giving control of their business to new technology.

Or so we thought.

It turns out there are a few more layers to this story.

We expected misunderstanding, skepticism, and disinterest. Digging deeper, our survey of small businesses across North America revealed the opposite: They’re fully aware of how AI can help them juggle everyday challenges, supporting and enhancing their marketing efforts. They anticipate that AI-powered marketing tools will see widespread adoption in the next two to three years. About a third of them already use AI to improve their bottom line and grow their business.”

The State of AI Marketing for Small Business

Unbounce

Sharing is caring