Three Ways to Measure and Fix Poor Content Performance
Content creation helps you to achieve new clients and grow your business. By creating content that performs well, you can get the desired ROI.
iPullRank contributor Danielle Antosz has shared three ways to measure and fix poor content performance.
She says, “Measuring content performance can tell you if your content is useful to users—and matches what Google wants.
Make sure content goals align with business goals
Let’s say the main goal of your content is to get more traffic. That’s great—but how does that help support your business goals? Maybe your business goal is to increase brand awareness. In that case, more traffic is a good thing.
But if your business goal for this quarter is to get 100 new qualified leads, then you need to track different metrics, such as MQL vs SQL or lead-to-conversion ratio.
If you’re not tracking content performance—or not tracking the right content metrics—you’ll have no clue if your content is supporting business goals.”
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