CMI Shares 10 Steps to Optimize Images for SEO
Images help websites get more traffic from search engines. Image SEO optimization involves creating and delivering high-quality images in the ideal format, size, and resolution to increase user engagement.
Content Marketing Institute contributor Isaac Justesen has published an article featuring 10 steps to optimize images for SEO.
He says, “According to HTTP Archive, in 2018, images made up 21% of an average web page’s total weight, and that share likely has grown as image use has grown in recent years – they consume more bytes than any other part of the website. Thus, image size and complexity heavily impact site performance.
1. Resize your images
Image size and file size are not the same things. Image size refers to the dimensions of an image (e.g., 1024 pixels by 680 pixels). File size is the storage space (e.g., 350 kilobytes).
Images with higher resolution and larger dimensions slow your page load times considerably. While they work well for printed materials, they should be scaled down and sized for the web.
TIP: Check out this guide to identify the best image sizes for social media platforms.”
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