B2B Facebook and Instagram Ad Guide [Guide]
In August 2022, Meta announced new opportunities for targeting business customers across Facebook, Instagram, and WhatsApp.
Social Media Examiner contributor Anna Sonnenberg has published the ‘B2B Facebook and Instagram Ad Guide’.
She says, “The new B2B targeting options also align with Meta’s ongoing push to simplify audience segments. In addition, they complement the platform’s aim to automate campaign setup because they work with the new Meta Advantage Detailed Targeting tool.
4 Ways to Target B2B Customer Segments With Facebook or Instagram Ads
As of August 2022, Meta’s B2B targeting options are designed to reach four distinct detailed targeting segments. Let’s take a look at each one.
Business Decision Makers B2B Targeting Segment
When you want to reach B2B executives and managers in a variety of industries, the Business Decision Makers segment is a good place to start. This segment includes people who are key decision-makers in fields like marketing, operations, human resources (HR), engineering, and information technology (IT).”
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