Today’s CMOs face many challenges, from shifting their strategies to account for increasing digitalization brought on by the pandemic to communicating effectively with customers in the face of a possible recession.

Adweek is hosting a webinar ‘The CMO’s Guide to Digital Transformation in 2022: Winning First-Party Data Strategies’ on Thursday, September 22, 2022, at 1.00 pm EDT.

The Adweek team says, “Uncover more insights from the CMO survey, and learn how first-party data can unlock more efficient revenue streams, from DELVE CEO Greg Sobiech. You’ll find out:

  • What a winning first-party data strategy looks like
  • How data and technology can work together for customer experience-oriented marketing transformation via a customer data platform
  • Proven methods for success from a Google Cloud 2022 marketing analytics partner of the year.”

The CMO’s Guide to Digital Transformation in 2022: Winning First-Party Data Strategies

Adweek

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