A Complete Guide to Anchor Text Optimization in Four Steps [Guide]
MarketingProfs has published ‘A Complete Guide to Anchor Text Optimization in Four Steps’ to help marketers in anchor text optimization.
Tomasz Niezgoda says, “Here is a quick blueprint to get you started in four steps.
1. Select relevant anchor words
Search engines use anchor text to understand what a destination page is about. For example, if a page receives multiple backlinks with the anchor text “CRM software,” it’s safe to assume the page talks about CRM software. Google’s algorithms would use that (among other factors) to rank the page for the keyword “CRM software.”
Similarly, readers rely on anchor texts to know what to expect on the destination page. So, from the example above, when users click on the anchor text “CRM software,” they expect the destination page to be about CRM software.
It’s therefore essential to choose relevant anchor words based on what the destination page is about. Can you imagine if a user clicked on “CRM software” and ended up on a page talking about weight loss pills? That makes for a terrible user experience.”
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