Eight steps to optimize content
Content optimization helps users and search engines easily understand your written text.
Search Engine Watch contributor Robert Phillips has published an article featuring eight steps to optimize your website content.
He says, “Let’s find out how you can benefit from all this, and more, by effectively optimizing your content.
Think about your topic
Before you write content, you need to decide on the topic you’re going to cover. This might sound obvious, but it’s worth thinking about. Spending some extra time planning will help you to identify specific subjects and talking points you can discuss. This will help shape your keyword research, which plays a huge role in creating SEO-friendly content.
At this stage, it’s worth thinking about what you want to focus on. You want the topic to be broad enough that you can produce detailed content about it, but not so broad that you won’t be able to cover it all.”
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