Strategies to Measure Keyword Difficulty
Keyword Difficulty is the process of evaluating how difficult it is to rank in Google’s organic search results for a specific term. A keyword’s difficulty is based on a number of different factors, including domain authority, page authority, and content quality.
Search Engine Journal contributor Benj Arriola has published an article explaining how to measure keyword difficulty.
He says, “Keyword difficulty can come in a variety of metrics from various tools.
In some cases, keyword difficulty is synonymous with keyword competition or competitiveness.
Or, you may hear some SEO professionals in the industry simply refer to it as competition or competitiveness.
Moz’s Keyword Difficulty
Probably the first company to actually use the term keyword difficulty (KD) was Moz within its own keyword research tool, Keyword Explorer.
Moz assigns a value from 1 to 100, where 100 is very difficult to rank for, and 1 would be very easy.”
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