Flint McGlaughlin has published a new video ’24 Call to Action Dangers: 7 critical mistakes that will hurt your conversion rates’ to help improve conversion rate.

He says, “Here are some of the most important insights from this class:

  • The goal of the CTA is to initiate and complete the exchange of value.
  • Beware of allowing the word “free” to signal the meaning “cheap.”
  • Strip away vague phrases.
  • Emphasize the customer’s gain FIRST.
  • Justify difficult asks with powerful (customer-centric) reasons.”
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