How to S.C.A.L.E. Your Account-Based Marketing Results, October 12 [Webinar]
S.C.A.L.E. framework, developed by award-winning ABM agency Hunter & Bard, helps scale-ups and enterprises use ABM successfully for their large enterprise sales.
Content Marketing Institute is hosting a webinar ‘How to S.C.A.L.E. Your Account-Based Marketing Results’ on Wednesday, October 12, 2022, at 2.00 pm ET.
The CMI team says, “Join us for a detailed discussion with Shira Abel, Hunter & Bard CEO, to learn how to apply the S.C.A.L.E. framework to get better results from your ABM efforts.
You’ll learn how to:
- Secure ABM program goals
- Choose strategic accounts
- Advance targeting tactics
- Lead a seamless campaign
- Evaluate progress and measure results.”
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