The Ultimate Guide to Sales Compensation [Guide]
HubSpot has published ‘
Kristen Baker says, “The purpose of a sales compensation plan is to encourage positive behaviors across your team, set expectations and standards for compensation for all salespeople, and drive results to achieve overall team and organizational goals.
Creating a sales compensation plan has additional benefits.
Sales compensation plans create structure within the team.
Sales teams are known for their high turnover. The stresses of selling to uninterested prospects and the general lack of advancement opportunities can make even the most seasoned of salespeople hop from team to team.
One way to lower turnover is to create a sales compensation plan that adds structure to the team, differentiating between junior, mid-level, and senior reps. In doing so, you’ll communicate to the reps that there are advancement opportunities within the team, and they won’t feel like they should leave.”
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