TikTok vs. YouTube: Which Is Better for You? [Answered]
Search Engine Journal contributor Donna Almonte has published an article explaining the advantages of using TikTok and YouTube for marketing.
She says, “If you’re marketing to teens, a.k.a., Gen Z (and by extension, Generation Alpha who are becoming teens next year), TikTok is a strong bet.
This means that TikTok is especially popular with Gen Z while more and more adults are steadily becoming app users, too.
Note that younger children ages 12 and above can access TikTok (the app requires a minimum of 12 years of age to get a profile).
Gen Z And Millennials Are More Likely to Trust YouTubers
If you’re trying to reach Millennials (while keeping older Gen Z in mind) and be seen as more authoritative, YouTube could be a safer bet.”
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