SEO performance depends on a variety of entities. The title tag is one of the most important SEO elements.

Search Engine Land contributor Sara Taher has published an article explaining the title tag length recommendations for 2023.

She says, “In this post, we’ll explore the basis for such concerns, Google’s official statement about title length, and my findings after manually looking at 645 title tags on Page 1 of Google’s SERPs.

Example of title tag cut off in SERPs

Technically speaking, the number of characters for a title tag that Google can display in SERPs is measured in pixels. When your title tag is too long, Google can cut it off like this.

SERP listing with a truncated title.

The title tag update and the aftermath

In August 2021, Google released an update aimed at title tags. This update enables Google to show a different title to users in SERPs than the one available in the HTML title tag.”

What should the title tag length be in 2023?

Search Engine Land

Sharing is caring