Four steps to write an email newsletter
Email newsletter publishing can help you grow your audience and build authenticity for your business.
Copyblogger contributor Rebecca Matter has published an article featuring four tips to write an email newsletter that builds lasting relationships with your audience.
She says, “I’m going to show you, step by step, how to write a good newsletter, whether you’re writing for your own business or for a client.
Step #1: Determine the content approach
There are a few different styles of email newsletters, and all of them have pluses. Choosing the right one is just a matter of what works best for your purpose, along with personal preference.
Let’s take a look at a few options.
Original content
You’ll write fresh, original articles based on your own research and/or information from your client.
Curated content
You’ll write insights about breaking news or current events in your industry, or respond to articles or blog posts you’ve found that are relevant to your audience.
Blended content
Another option when you write an email newsletter for your business is to begin with original content and then add in curated content.”
How to Write an Email Newsletter That Builds Lasting Relationships with Your Audience
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