Three Ways to Target Competitor Audiences on Facebook
Finding the right audience is the key to making the most of your Facebook marketing efforts. Moving further, you can achieve better results by targeting your competitor’s audience.
Social Media Examiner contributor Anna Sonnenberg has published an article featuring three ways to target competitor audiences on Facebook.
She says, “Who are your competitors targeting, anyway? Before you can get your content in front of them, some research is in order. Let’s look at options for researching organic and paid audiences using native Facebook tools.
#1: How to Find Competitors’ Organic Audiences on Facebook
Whether you already have a list of competitors in mind or you need a little inspiration, Facebook’s native tools can guide your organic audience research.
Get Ideas From Business Suite Benchmarking
You probably already use Business Suite insights to track performance metrics for your page but this tool is just as helpful for competitive research. To get started, open Business Suite and navigate to your page’s insights.
Then open the Benchmarking tab. If you’ve used Facebook’s Pages to Watch feature in the past, this interface might look familiar. Both tools allow you to benchmark your page’s performance against competitors.”
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